Buyer’s Persona: A Success Guide That Works Every Time
I was sitting in a hookah bar one day, enjoying my sheesha when a woman walked over to my table and asked if I could […]
Latest SEO News
The importance of SEO in omni-channel marketing, part 2
Search engine optimization is a critical component of digital marketing, but how can you incorporate it into your omni-channel marketing strategy? Columnist Trond Lyngbø lays […]
Google PLAs: Testing scrollable carousel on desktop & numbered rankings for “best” products go live
The desktop carousel test simulates mobile. A new ranking treatment for “top rated” products is now live on mobile and desktop. The post Google PLAs: […]
Searchmetrics study shows most apps are not utilizing the Google App Indexing API
While most top web sites have apps, only 30% of those Android apps & 19% of those iOS apps have deployed App Indexing. The post […]
20 Steps To Starting Your Own 6-Figure Digital Marketing Agency Today
Starting your own agency can be confusing, can’t it? There just aren’t any good resources out there to show you how to do it. You’re […]
The winners and losers of ‘mobilegeddon’ in the UK
Our good friend Juan González from Sistrix has taken a look at the winners and losers of Google’s 2015 mobile friendly update. Last week’s Mobile […]
Great Online Content Becomes More Imperative Than Ever in 2016
You’ve probably heard all of them: the predictions SEOs, writers, and marketers make about what the new year will bring for content, SEO and traffic. […]
SearchCap: Google PageRank dead, Google Travel expands, Bing period table & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google PageRank […]
Calculating the value of organic traffic
Need another way to express the value of SEO? Columnist Clay Cazier details a way to assign value that a PPC-minded manager will appreciate. The […]
Brand Bidding & PPC Optimization: Partner Relationships (Part 4 of 8)
In this installment of her multi-part series on brand bidding, columnist Lori Weiman discusses how to use strategic partnerships to increase paid search performance. The […]
