Mobile marketing AMPlification: Content, performance and measurement
What’s the deal with Accelerated Mobile Pages, and how do they relate to micro-moments? Columnist Jim Yu discusses the connection and explains what brands need […]
Latest SEO News
Earned engagement and fragmented audiences: kickstart your process in the enterprise
Need to supplement your PR efforts to capture the parts of your audience you’re not yet reaching? Columnist Garrett French shares his company’s process for […]
Making Travel and Shopping Easier for the Seasons Ahead
While most of us are busy making the most of the summer sunshine, marketers are already beginning to think about the coldest (and busiest) months […]
Rotating ad copy: What traffic are you missing out on?
Want to see where your ad tests are finished, and what traffic you’re losing by letting them run on? Columnist Daniel Gilbert of Brainlabs has […]
Google offers new hotel search filters, deal labels and airline price tracking
New tools are intended to respond to increase in mobile travel traffic and bookings. The post Google offers new hotel search filters, deal labels and […]
Google rolling out major change to PLAs for broad product queries, among other Shopping updates
Instead of showing individual products, new Showcase Shopping ads let users peruse product collections from both local and online merchants. The post Google rolling out […]
Your Biggest SEO Win Hiding in Plain Sight by @sejournal
Botify is the only SEO tool in the industry that combines the visibility of the full inventory of pages on your website, and the visibility […]
A Beginner’s Guide to Local SEO by @BrianHarnish
It is so important to approach your local SEO strategies with a white hat, holistic, relationship-building approach in mind. Read this guide to learn how.The […]
A Quick Guide to Pokémon GO Marketing by @wonderwall7
Here are some of the current and potential ways marketers can get involved in the Pokémon GO hype.The post A Quick Guide to Pokémon GO […]
SearchCap: Google percentage ratings, PPC & Asia
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google percentage […]
