SearchCap: Google AdWords notification, Bing & Google national convention results & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google AdWords […]
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Four steps to maximizing Customer Lifetime Value
In this white paper from Zaius, you’ll learn all about why customer lifetime value is critical, but underutilized. For most B2C marketers, customer lifetime value […]
Google reports more than 40K government requests for user data during 2nd half of 2015
Google says it is proud its transparency reports have helped “shed light on government surveillance laws and practices” around the world. The post Google reports […]
Automatically counting cross-device conversions for a more accurate and complete view of performance
While consumers are living mobile-first, they’re also moving seamlessly between multiple devices to find what they need in I-want-to-know, I-want-to-go, I-want-to-do and I want-to-buy moments […]
Expanded Text Ads: Are they living up to the hype?
Expanded Text Ads will be available to all AdWords advertisers by the end of the year, so how might this impact your accounts? Columnist Laura […]
Using spark files for content creation
Columnist Julie Joyce gives us examples of how she uses spark files for content creation ideas that can lead to more links. The post Using […]
AdWords managed accounts get a roll-up of individual account notifications
The notifications show opportunities and alerts for accounts, campaigns and keywords managed under the umbrella account. The post AdWords managed accounts get a roll-up of […]
Bing brings national convention search tools to desktop & mobile; Google keeps it mobile only
Convention-related queries on Google desktop fail to deliver any special convention search features. The post Bing brings national convention search tools to desktop & mobile; […]
4 Of the Most Destructive (And Common) Blogging Tips You’ve Ever Heard
Did you know that the majority of blogs become inactive within 100 days after creation? I believe this is because the owners don’t realize […]
SearchCap: Google Maps time visit, email verification & AdWords price extensions
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google Maps […]
