5 Crucial SEO Strategies for Small Businesses
Small business owners simply cannot afford not to practice a solid search engine optimization (SEO) strategy. The time to apply SEO is always now; businesses […]
Latest SEO News
Google’s ban on payday & high-interest loan ads going into effect now
After a week’s delay, the ban on predatory lending ads for AdWords advertisers is beginning to roll out. The post Google’s ban on payday & […]
SearchCap: Google AdWords call conversions, links study & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google AdWords […]
Soon, import call conversion data into AdWords for better attribution & optimization
Tracking call conversions will no longer be limited to measuring call length. The post Soon, import call conversion data into AdWords for better attribution & […]
Measure the true value of calls with imported call conversions
Mobile click-to-call has made it easier than ever for consumers to connect with businesses over the phone. And growth in call volume shows no signs […]
An experiment in trying to predict Google rankings
In late 2015, JR Oakes and his colleagues undertook an experiment to attempt to predict Google ranking for a given webpage using machine learning. What […]
New insights on the customer decision journey
Columnist John Cosley shares research from Bing Ads on the customer journey and explains how you can apply these learnings to optimize your paid search […]
New Google ranking study shows links are incredibly important to the ranking algorithm
Despite many thinking that links are a declining ranking signal in Google’s algorithm, this new study shows links are even more important than ever. The […]
How Do Content Marketing & Inbound Marketing Fit in to SEO? by @JuliaEMcCoy
Julia McCoy, bestselling author and content marketing expert, discusses how SEO fits into the overall aspects of content and inbound marketing.The post How Do Content […]
Is Google becoming more hyperlocal?
Last week, reports surfaced suggesting the possibility that Google has made changes to local map results. As detailed by Search Engine Roundtable’s Barry Schwartz, in the past week […]
