SearchCap: Google local pack ad, expanded AdWords ads & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google local […]
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Survey: Local search marketing top channel for SMBs, but many not tracking ROI
The paradoxical findings suggest many SMBs are making assumptions about marketing effectiveness without actually measuring. The post Survey: Local search marketing top channel for SMBs, […]
Don’t miss your last chance to save big on MarTech Europe
Don’t miss out on MarTech Europe, THE conference for professionals at the intersection of marketing and IT. Rates go up this Saturday, register now and […]
Five simple SEO practices to remember when setting up a new blog
When trying to optimise a new blog for SEO, most individuals and businesses can get confused. There’s sometimes too much information, and guidance can be very […]
Advanced Google Shopping: Is price a proxy for Quality Score in product ads?
Columnist Andreas Reiffen shares insights about price sensitivity and user behavior in Google Shopping, based on an analysis of 15,000 conversions across the German, UK […]
So we have 45 more characters in AdWords text ads… Now what?
Expanded text ads recently went live in AdWords, so what’s the next step? Columnist Pauline Jakober explains how to strategically expand on your existing text […]
Expanded Text Ads: from quirks to testing methods & early results, what we know so far
Marketers share how they are approaching the new text ad format and results they’re seeing. The post Expanded Text Ads: from quirks to testing methods […]
Is Your Brand Focusing Enough on Developing Long-Term Campaigns? by @ProvenData
Both short-term and long-term campaigns have their place in your online marketing strategy. This article shows why it is important to focus on both.The post […]
The Three Pillars of SEO: Authority, Relevance, and Trust
Treat your SEO as part of an ecosystem: Serve your audience, build relationships (especially with influencers), and increasing your brand authority.The post The Three Pillars […]
Can You Automate Your SEO Strategy?
“Good software can take all the technical pains away, but in no way can any software ever take away the content development task, or the […]
