Is “SEO” the right term anymore?
Columnist Winston Burton discusses how search engine optimization (SEO) has evolved over time and wonders whether the job title is truly representative of the work […]
Latest SEO News
How does Google’s local algorithm work in 2016?
Columnist Andrew Shotland shares insights gleaned from a large-scale statistical analysis of local search ranking factors in Google. The post How does Google’s local algorithm […]
Google adds multi-stop support to Google Maps iOS app
Google Maps for iOS adds multiple destination support for driving directions. The post Google adds multi-stop support to Google Maps iOS app appeared first on […]
Yahoo testing new search bar where logo is on the right, not the left
Days after Verizon announces it will acquire Yahoo, Yahoo is testing a new search bar at the top with a missing logo at the left. […]
Don’t Miss Out: How to Use Google’s New Mobile Testing Tool by @highervis
The new Google mobile testing tool is an easy (and free) way to make sure that your users aren’t bouncing off of your website. Learn […]
The Effectiveness of Search by @annaleacrowe
SEM is considered one of the most powerful marketing channels. But does SEM really help drive traffic to your site? It’s a question many search […]
SearchCap: AdWords reports, CTR data & Google Maps ads
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: AdWords reports, […]
Merkle’s early data on expanded text ad CTRs: Results are mixed
The agency looked at expanded text ad performance from both brand and non-brand traffic. The post Merkle’s early data on expanded text ad CTRs: Results […]
What are the most common on-page SEO issues and how can you fix them?
Appearing in the top organic listings of Google is increasingly like pouring a gallon of milk into a shot glass. And the shot glass is already full […]
Excited about Google’s new map ads? You should be!
Google Maps ads are changing to help local businesses become more visible. Columnist Will Scott discusses the four features you should be most excited about. […]
