The 7 best ad and landing page elements to boost online conversions
How can you modify your ads and landing pages to boost conversions? Columnist Mona Elesseily has some advice. The post The 7 best ad and […]
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PPC + SEO = match made in marketing heaven
Are your SEO and PPC teams working in silos? Columnist Julian Connors discusses several ways SEO and PPC can combine efforts to improve their strategies […]
How to plan and create evergreen content
Evergreen content is content which stays fresh for a longer period of time than most, and which can be more valuable from an SEO and […]
Dynamic Ad Extensions: don’t let your sitelinks and callouts get out of date
Keep your ad extensions up-to-date and applied everywhere with the latest AdWords script from columnist Daniel Gilbert at Brainlabs. The post Dynamic Ad Extensions: don’t […]
Beyond ROI: 10 Marketing Metrics to Track Customer Sentiment by @IAmAaronAgius
There’s more than clicks to count when considering your customers. Evaluating the sentiment in their responses can help in all areas of your business.The post […]
Buying Viv, Samsung makes its “me too” virtual assistant play
Like Siri, Viv sells itself before its ambitious product vision is realized. The post Buying Viv, Samsung makes its “me too” virtual assistant play appeared […]
Back to Search School: A Quick 15-Minute Audit by @ab80
You could spend a lifetime tweaking your website and still find something. Regardless, here’s 15-minute website audit guide.The post Back to Search School: A Quick […]
Google Assistant is No Help When it Comes to Protecting Personal Data by @SouthernSEJ
Due to the very nature of AI and machine learning, using Google Assistant comes with a trade-off: your personal dataThe post Google Assistant is No […]
SearchCap: Google My Business advanced verify, AdWords Editor update & Google Home featured snippets
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google My […]
AdWords Editor now supports more ad formats, device bidding
Advertisers can create and edit Gmail ads and more in version 11.6. The post AdWords Editor now supports more ad formats, device bidding appeared first […]
