Google Tests Trending Searches and Instant Answers in Search Bar by @SouthernSEJ
Google has been spotted testing trending search results and instant answers right in the search bar.The post Google Tests Trending Searches and Instant Answers in […]
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Get Google News in One Place: Company Merges 19 Blogs into 1 Unified Blog by @SouthernSEJ
Google’s official blog, now known as “The Keyword”, combines articles across nineteen separate company blogs in one place.The post Get Google News in One Place: […]
Allstate: offline call data improved SEM performance and the customer experience
Company generated increase in quality calls and lowered customer acquisition costs. The post Allstate: offline call data improved SEM performance and the customer experience appeared […]
3 mysterious and scary ways AdWords budget creep can happen to you
Are you feeling spooked by a mysterious rise in ad spend? Columnist Pauline Jakober takes a look at what you can do in AdWords to […]
How mobile has changed the way we search, based on 10+ years of eye-tracking studies
How has the rise of mobile changed the way people view Google SERPs? Contributor Kristi Kellogg summarizes a session from SMX East in which Mediative’s […]
Google opens the AMP fire hose
Columnist Barb Palser believes that the broad surfacing of AMP content in mobile search will expose a universe of AMP content that’s been hidden from […]
The 9 Habits of an SEO Freelancer by @annaleacrowe
Thinking of going to freelance? Tempted to leave your SEO Manager job to start on your own? Take a look at these habits to see […]
How to Optimize for Google’s “Reviews Around the Web” by @amelioratethis
Reviews are gaining even more space in organic search. Before you freak out, figuring out an online reviews strategy is manageable, and I’ll show you […]
Penguin 4.0: what should SEOs worry about next?
On September 23, Google announced Penguin 4.0, the latest version of its web-spam algorithm, and it is fair to say that this iteration has tip-toed […]
Bing Structured Snippets Can Boost Your SEO
“In spite of my own reservations about Bing’s ability to convert Google users, I have to admit that the search engine does offer a genuine […]
