What Google’s recent RLSA updates mean for advertisers
Columnist Andy Taylor discusses the impact of two recent changes to Remarketing List for Search Ads announced at SMX East 2016 — expanded RLSA membership […]
Latest SEO News
Google Search Console removes sitelinks demotion feature
After 9 years, Google has decided to drop the Sitelinks demotion feature from the Google Search Console. The post Google Search Console removes sitelinks demotion […]
Google says Penguin 4.0 rollout now complete
If you haven’t seen a Google Penguin recovery by now, you may still need to do some link cleanup. Google Penguin 4.0 is now fully […]
How to Host a Webinar That People Remember by @nadyakhoja
If you’re hoping to host a successful webinar, you can’t wing it. A well received webinar requires preparation, scripting and rehearsal. In this article you […]
How to Create the Best Meta Description by @michielheijmans
The meta description is a ~160 character snippet that summarizes a page’s content. Here’s how you can optimize your meta description for on-page SEO.The post […]
4 Insider SEO Secrets Google Does Not Want You To Know
If there is one thing that is predictable about the SEO industry, it is constant and frequent change. And there have certainly been a fair […]
Google Wants to Know Where You Are At All Times, According to New Patent by @MattGSouthern
A patent granted to Google suggests the company has future plans to track where you are at all times of the day.The post Google Wants […]
SearchCap: Attribution modeling, AdWords Budgets & personalizing local content
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Attribution modeling, […]
Rethinking today’s attribution problem in digital marketing
Proper attribution modeling is one of the biggest challenges facing marketers today. Columnist Christi Olson discusses the common gaps in attribution and some ideas for […]
Black Hat SEO: which practices will earn you a manual penalty?
A couple of weeks ago we published an article covering 12 high profile websites that have been hit with a Google penalty. Not all of […]
