Connect audience insight to your SEO strategy
Columnist Chris Liversidge believes that audience enrichment data is key to making better optimization decisions and that search marketers should be ready to engage with […]
Latest SEO News
Why crawl budget and URL scheduling might impact rankings in website migrations
You’ve down everything right from an SEO standpoint, but your website has still dropped in rankings following a site migration. What gives? Contributor Dawn Anderson […]
SEO is not dead; it’s just a shape-shifter
Columnist Stephan Spencer talks about how search engine optimization has changed over the years, noting that it’s still very much alive — just vastly different […]
Google adds forecasting and trend data for existing keywords in Keyword Planner
Select existing keywords (or campaigns) to see how bid scaling could affect performance. See how adding new keywords could impact traffic and spend. The post […]
The Year of the Supershopper
We all have that friend – the one who somehow knows the latest brands, the season’s must-have products, and where to find the best deals […]
SEO: A Potent Tool for Influencing Millennials
“. . . Millennials perceive strong SEO to be a requirement for any company they do business with. They have grown up with the Internet […]
How Trump & Clinton have failed to use free space in Google for US presidential candidates
For a week, neither campaign used the special program giving them guaranteed listings in Google for their name. The post How Trump & Clinton have […]
SearchCap: Google Shopping, Google’s HTTPS algorithm & Google Assistant
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google Shopping, […]
The new wave of visual search: what it can do, and what might be possible?
Visual search on the web has been around for some time. In 2008, TinEye became the first image search engine to use image identification technology, […]
Google’s HTTPS algorithm still only looks at the URL to give ranking boost
Believe it or not, insecure web pages can still get the HTTPS ranking boost. The post Google’s HTTPS algorithm still only looks at the URL […]
