SearchCap: Google review guidelines, photo insights & PPC campaigns
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google review […]
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New Google My Business Insights: Compare Photo Views Against Competitors by @MattGSouthern
As of December 15, insights are now available for photos in Google My Business.The post New Google My Business Insights: Compare Photo Views Against Competitors […]
Should you create device-specific PPC campaigns?
Columnist Aaron Levy, a big advocate of PPC segmentation, discusses the pros and cons of device-specific AdWords campaigns and shares tips on how to get […]
Google Warns Against Automated Queries, What Does This Mean for Third-Party Tools? by @MattGSouthern
Google’s Gary Illyes issued a reminder this week that sending automated searches to Google is against the Terms of Service.The post Google Warns Against Automated […]
Why data amplifiers matter in a world of omnichannel discovery
Local customers now expect a seamless omnichannel experience with your brand, and columnist Adam Dorfman believes that targeting data amplifiers will ensure that you’re present […]
Google reviews schema guidelines now prohibit vulgar or profane language
Make sure your reviews don’t contain profane or vulgar language, if they do, Google can remove your review rich snippets. The post Google reviews schema […]
Google My Business adds new photos insights
Compare how many views you get on your Google Maps photos versus how many your competitors got in Google My Business insights. The post Google […]
Search in Pics: Bing holiday sweater, Google igloo & maypole dancers
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how […]
A Year-Round Guide to Maintaining Holiday Sales Traffic by @BethnyCard
Don’t make a new sales page for your holiday sales every year. Instead, have one that you can build on year after year. Maintain your […]
Sara Spivey on the Power of Online Reviews & How They Drive ROI [PODCAST]
In this Marketing Nerds episode, Sara Spivey, Chief Marketing Officer at Bazaarvoice, joined SEJ Features Editor Danielle Antosz to discuss the power of online reviews […]
