Driving local marketing change with Uber, Lyft and self-driving cars
Columnist Brian Smith explains how ride-sharing services and self-driving cars will open up a host of new opportunities for local businesses. The post Driving local […]
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Reviving Your Zombie Website: Revamp Your Pages for Better User Experience by @nathanhchan
Don’t ruin your digital marketing campaign by neglecting your website. Here are some easy ways you can improve your website’s user experience and convert even […]
SearchCap: Google code syntax search, AdWords second line and AMP analytics bug
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google code […]
Using AMP? A known bug is probably screwing up your Google Analytics
Issue can cause visitors to be overcounted, single sessions to be divided into separate ones, and more. The post Using AMP? A known bug is […]
AdWords Expanded Text Ads could get even longer with second description line test
A new test doubles the number of characters available in text ad descriptions. The post AdWords Expanded Text Ads could get even longer with second […]
Google makes it easier to search for programming languages answers
Google can now handle queries containing sequences of 2–3 special characters. The post Google makes it easier to search for programming languages answers appeared first […]
Why You Need Rich Snippets in Your Life by @IAmAaronAgius
Do you really need rich snippets? Only if you want to be found, stand out, and convert. And the best part? It’s much easier than […]
Google’s location tracking is better now than ever before
Columnist Andy Taylor notes that Google has improved its ability to track search traffic at the ZIP code level, which is good news for advertisers […]
What to expect when you attend SMX West. Here’s your special preview!
Search Engine Land’s SMX West is every SEO and SEM’s dream. Join us March 21-23 for a tactic-packed agenda with more than 100 dynamic and authoritative speakers, keynotes, exceptional […]
Should you bother rewriting your ads?
Rewriting and testing your ad copy may not be the most glamorous way to improve your paid search campaigns, but columnist Jacob Baadsgaard points out […]
