Google’s location tracking is better now than ever before
Columnist Andy Taylor notes that Google has improved its ability to track search traffic at the ZIP code level, which is good news for advertisers […]
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What to expect when you attend SMX West. Here’s your special preview!
Search Engine Land’s SMX West is every SEO and SEM’s dream. Join us March 21-23 for a tactic-packed agenda with more than 100 dynamic and authoritative speakers, keynotes, exceptional […]
Should you bother rewriting your ads?
Rewriting and testing your ad copy may not be the most glamorous way to improve your paid search campaigns, but columnist Jacob Baadsgaard points out […]
3 Ways Tech Can Help You Hack Social Selling by @tamar
Technology can have you rock your sales pitch — especially in the social space. Here are three ways you can own your competitors.The post 3 […]
Dwell Time: Does It Affect SEO? [DATA] by @LarryKim
What’s the real impact of machine learning on SEO? Is RankBrain and other machine learning elements within Google’s core algorithm increasingly rewarding pages with high […]
SearchCap: DMOZ shutting, AdWords price extensions expands & Bing Ads editor for Mac
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: DMOZ shutting, […]
Bing Ads Editor for Mac is now available to everyone
The highly requested desktop tool is now out of beta. The post Bing Ads Editor for Mac is now available to everyone appeared first on […]
Four ways to succeed with influencer outreach
Influencer outreach is a step-by-step process during which impeccable planning and execution are necessary. It can even be said that the planning is a bit […]
The value of search across the modern consumer decision journey
Columnist Christi Olson of Bing shares research on how search fits into the overall buyer’s journey, reaching consumers at all stages in the funnel. The […]
Do you know what a mobile crawl of your site looks like?
Columnist Eric Enge discusses the implications of Google’s impending “mobile-first” index, using a case study to illustrate some of the challenges that webmasters and Google […]
