So You Want to be a Content Marketer? You Better Know SEO! by @MattGSouthern
According to the latest research, demand for SEO jobs is at an all-time high — but it’s the ability to write content that is the […]
Latest SEO News
SearchCap: Google Home integration, AdWords local extensions & PageRank
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google Home […]
Google Home gets ‘Beauty & The Beast’ promo, but Google says it’s not an ad
Appears to be the first-ever commercialization of Google’s home assistant product. The post Google Home gets ‘Beauty & The Beast’ promo, but Google says it’s […]
Google launches location extension display ads for local businesses
Some other display ads may be converted automatically to the new format when users are nearby. The post Google launches location extension display ads for […]
Mapping keywords to the buyer journey in SEO
Many marketers find keyword research difficult, but it doesn’t have to be! Columnist Janet Driscoll Miller shares her process for finding the right keywords, mapping […]
Easy visualizations of PageRank and Page Groups with Gephi
Contributor Patrick Stox walks us through how to use a cluster analysis tool to visualize websites and identify opportunities for improving their link structure. The […]
Old-School SEO: 6 On-Page Optimization Techniques that Google Hates by @grybniak
Search engine optimization is constantly evolving, and some of the techniques that were once legitimate are strictly forbidden now. It’s time to set the record […]
Rank Tracking in a RankBrain World by @clarkboyd
Ranking positions are the lifeblood of a successful SEO campaign, but with RankBrain at the heart of Google’s algorithms, they are harder than ever to […]
5 Psychological Factors That Affect Your Sales
People don’t make any purchases like they used to. Most of them make their buying decisions on Google, other buyers are done digitally. Each customer […]
Marketing in a ‘Post-Digital’ World: New rules for connecting with today’s customer
Today’s customer operates in a ‘post-digital’ world, where the boundaries between physical and digital have disappeared. Empowered customers demand more from brand relationships, and expect […]
