How much is a happy customer worth?
In today’s highly analytical marketing world, is it really possible to place a value on customer happiness? Well, yes. And that’s just what we’re going […]
Latest SEO News
How AI will shape the future of search
Artificial intelligence is changing the way users access information online. Columnist Justin Freid discusses where the trends are heading and what this might mean for […]
Google’s mobile-first index is (still) months away
At SMX West, Google’s Gary Illyes said the company is still experimenting with its mobile-first index and doesn’t have an exact timeline for launch. The […]
Best Practices for 2017 SEO Audits [PODCAST] by @rinadianewrites
Kelsey Jones and Anna Crowe discuss best practices in SEO audits, including how long it takes to see results, whether or not to include social […]
Beware these 7 sneaky PPC attribution tricks
You may think you’re hitting your conversion goals, but columnist Andrew Goodman warns that faulty attribution can lead to inaccurate or misleading performance data. The […]
An answer box experiment (my journey into known and unknown factors)
Many SEOs have sought to obtain placement within a featured snippet or answer box in the search results pages, but how does one achieve that? […]
Surprisingly, Brand Advertising Drives More Conversions Than You Think! by @LarryKim
Why are big companies pouring so much money into brand advertising every year? What do they know that we don’t? The ultimate conversion hack is […]
SearchCap: Google Posts expands, technical audits & site search
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google Posts […]
Are technical and content audits still relevant?
SEO audits are very useful in identifying website issues and areas for improvement, but columnist David Freeman believes the way we approach these audits is […]
3 steps to overcoming site issues that impact performance
Consumers and search engines alike have high expectations for websites, so unchecked problems and errors can have a big impact on SEO and content performance. […]
