A proven method for building a strong PPC account team
What’s the ideal structure for a team managing a PPC account? Columnist Jeff Baum shares the benefits and potential pitfalls of his agency’s “team of […]
Latest SEO News
SEJ Live: Erin Robbins on Thinking Outside the Search Bubble & Beating Your Competitors by @wonderwall7
Erin Robbins joined #SEJLive to talk about how to leverage data for search campaigns, key SEO metrics to focus on, and how to monitor these […]
St. Patrick’s Day Google doodle gives center stage to Ireland’s Skellig Michael
Located off the coast of County Kerry, Ireland, the island has been categorized as a World Heritage Site by UNESCO. The post St. Patrick’s Day […]
Three foolproof steps to excellent AdWords ads
With billions of paid search ads delivered each day, it’s imperative to create appealing ad creative customized for the user and context. Luckily, AdWords is […]
Advice for AMP-curious publishers
Columnist Barb Palser offers a framework to help publishers assess the potential benefits of Accelerated Mobile Pages. The post Advice for AMP-curious publishers appeared first […]
Search in Pics: Green GoogleBot, Google swings & hammock & a mini Google pool
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how […]
“SEO Quickly — Then SEO Correctly” by @stoneyd
True website optimization takes time, but there are some quick wins you can grab before getting into the nitty gritty of SEO.The post “SEO Quickly […]
How to Leverage Pinterest’s Expanded Search Ads by @@natalieannhoben
Pinterest recently began rolling out Search Ads. It goes without saying that Google has had a multitude of success with search advertising, and now the […]
How SEO Can Help Boost Your App Marketing Results
The number of apps that populate mobile devices is growing and so is the competition to get your app amongst them. App marketing has taken […]
So You Want to be a Content Marketer? You Better Know SEO! by @MattGSouthern
According to the latest research, demand for SEO jobs is at an all-time high — but it’s the ability to write content that is the […]
