Spring equinox 2017 Google doodle marks 1st day of spring in the Northern Hemisphere
Today’s animated doodle ushering in spring shows a mouse at work, completing its spring cleaning rituals. The post Spring equinox 2017 Google doodle marks 1st […]
Latest SEO News
What happens when Google pushes into branding and messaging?
As Google elbows its way further into PPC branding, columnist Pauline Jakober discusses the drawbacks of automating tasks that impact messaging and branding. The post […]
How Your Content Can Be Your Best PR by @alextachalova
In this article, you’ll find link building strategies that will help you generate links through content creation and distribution.The post How Your Content Can Be […]
Attention, please: Supporting the ad industry to measure what matters
If a million trees fall in the forest and nobody hears them, do they make a sound? What about a million impressions that are served […]
The Mission-Critical SEO Checklist for New Websites by @bobjones
This is a quick checklist of some technical and SEO related tasks to do before launching a new website into the wild.The post The Mission-Critical […]
DMOZ has officially closed after nearly 19 years of humans trying to organize the web
The closure marks the final end of a chapter of humans trying to organize the web. The post DMOZ has officially closed after nearly 19 […]
Google to further dilute exact match in AdWords; will ignore word order & function words
Not just for plurals anymore, close variants will extend to include word ordering and function words in inexact match keywords. The post Google to further […]
Close variants now connects more people with what they’re looking for
From running shoes to cheap hotels to credit cards, and everything in between, people are searching for the products and services you offer. However, finding […]
SearchCap: Google warrant, PPC teams & AMP
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google warrant, […]
Google receives search warrant for identities of everyone who searched crime victim’s name
If this overly broad warrant were duplicated in other jurisdictions, local law enforcement might use Google as a first stop in their investigations. The post […]
