Local search update: ‘Best’ filter invading the local pack
We all know good ratings and reviews are important for local businesses, and it seems they’re becoming even more so. Contributor Conrad Saam explains a […]
Latest SEO News
Ideas for What to Cover on Your Company Blog
“The essential benefit of content marketing is simply… survival”(Katherine Kotaw, CEO). True indeed, but there’s better reasoning behind a company’s blog: communicating with […]
Evaluating PPC talent, part 1: Where to begin
How can you hire a paid search (or social) specialist that fits your business’s needs if you don’t know much about the channel yourself? Columnist […]
Content and links: It really does take a village
Columnist Julie Joyce explains how clients’ and other stakeholders’ involvement can greatly improve the success of your link-building campaign. The post Content and links: It […]
Google reaffirms 15% of searches are new, never been searched before
Google processes trillions of searches every year, and still, 15% of those queries have never been seen by Google before. The post Google reaffirms 15% […]
Google’s ‘Project Owl’ — a three-pronged attack on fake news & problematic content
Google hopes to improve by better surfacing authoritative content and enlisting feedback about suggested searches and Featured Snippets answers. The post Google’s ‘Project Owl’ — […]
The Epic Rise of SEO: How, Why & Where to Invest by @Jasmine_Sandler
SEO plays a critical role in your digital marketing program. Learn how to invest in SEO and measure your ROI.The post The Epic Rise of […]
52 Local SEO Strategies for SMBs by @bhartzer
Local SEO is getting increasingly competitive and the best practices keep changing. Here are 52 local SEO strategies for SMBs.The post 52 Local SEO Strategies […]
Separate marketing technology fact from fiction at MarTech Conference in 2 weeks
We’re two weeks away from the MarTech Conference in San Francisco, May 9-11 — the world’s largest independent marketing technology conference designed for senior-level marketers and technologists. […]
SearchCap: Bing Shopping feeds, Google HTTPS & local SEO
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Bing Shopping […]
