SearchCap: eCPC AdWords Changes, Google event search & Google algorithm updates
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: eCPC AdWords […]
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Google rolls out new event search feature on app & mobile web
Searches for events will now surface a list of activities that include location and date details. The post Google rolls out new event search feature […]
Weathering the Google storms
Columnist Bobby Lyons explains his method for gauging the impact of a Google algorithm update and using these insights to discover opportunities for improvement. The […]
The best-kept AdWords secret: AMP your landing pages
Even though AdWords doesn’t officially support AMP yet, advertisers can still use the technology to serve faster landing pages. Columnist Frederick Vallaeys explains how implementing […]
Change to AdWords Enhanced CPC removes bid cap to account for location & audience
The change could impact campaigns differently depending on campaign type. The post Change to AdWords Enhanced CPC removes bid cap to account for location & […]
New Filters Added to Google Image Search by @MattGSouthern
The new Google search filters on mobile will help you narrow down your search in several different ways.The post New Filters Added to Google Image […]
Start Listening! 7 Real-World Tips for Better Social Engagement
Pepsi….Fox News….Uber. Look at recent headlines and you’ll see the impact social media can have on a brand. In today’s 24/7 news cycle, responding quickly […]
SearchCap: Google ranking study, mobile image search features & link authority
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google ranking […]
Study: Top-ranking page in Google ranks for a thousand other queries, too
Should you optimize a single page for one keyword phrase? This study might say otherwise. The post Study: Top-ranking page in Google ranks for a […]
Relevance vs. authority: Which link has more value? (Part 1)
When pursuing a link, which is more important, relevance or authority? Columnist Andrew Dennis asks expert link builders this question, and in the first of […]
