5 massive SEO and content shifts you need to master right now
What can today’s industry shifts tell us about the future of SEO and content marketing? Columnist Jim Yu discusses some current trends and their implications. […]
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Relevance vs. authority: Which link has more value? (Part 3)
In the third and final installment of his series on authority versus relevance in link building, columnist Andrew Dennis shares insights from experts who believe […]
What is the Antikythera Mechanism? Google doodle honors ancient astronomical tool
Today marks the 115th anniversary of the discovery of an analog astronomical computer found in Roman ship cargo dating back to 150 BC. The post […]
Google tests ‘highlights’ icons in the local knowledge panels
Google is busy testing new features in the local listings. Here is one that shows fun icons. The post Google tests ‘highlights’ icons in the […]
How to Keep Your Content Team on the Same Page
Content marketing is a cornerstone of modern brand promotion. In fact, a 2016 study found that it costs 62 percent less than traditional forms and […]
2017 SEM growth hacks: Gain monster paid search growth using competitive data
How can you use competitive data to improve your paid search campaigns? In Part 2 of her multipart series on SEM growth hacks, columnist Lori […]
Purchases on Google quietly opens beta for requests in US
US merchants can now request access to Google’s “buy button” program. The post Purchases on Google quietly opens beta for requests in US appeared first […]
Bad SEO Information: Too Easy to Find, Impossible to Escape by @tonynwright
The amount of bad SEO information online is staggering. And it’s the consumers of SEO who ultimately suffer for it.The post Bad SEO Information: Too […]
[Reminder] Live webinar: Track, qualify & convert your leads using call and SMS data
Voice search now accounts for 20% of queries on Google’s mobile app and Android devices. Inbound call volume is continuing to increase even as messaging […]
SearchCap: Google assistant on iOS, featured snippets test & Bing trails
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google assistant […]
