Quality Score and other leverage points
Looking for ways to gain an advantage in paid search? Columnist Kevin Lee has some ideas to increase Quality Score metrics and surpass your competitors. […]
Latest SEO News
Micro-wins: The true secret to AdWords success
The PPC world is rife with stories of quick wins, hacks and tricks that lead to big gains in paid search performance — but columnist […]
How to Optimize a Small Website: On-Page & Mobile Factors by @grybniak
No website is too small to compete! Here’s how you can optimize on-page and mobile factors.The post How to Optimize a Small Website: On-Page & […]
How AI and Machine Learning Affect the Future of Online Marketing [PODCAST] by @brentcsutoras
Marc Poirier of Acquisio joins SEJ’s Brent Csutoras to talk about how artificial intelligence and machine learning impacts online marketing.The post How AI and Machine […]
What Google Opening Android to Rivals Means for Russia’s Search Future by @danny_taywitter
Google was forced to open Android to other search engines in Russia. What does this mean for Russia’s search future?The post What Google Opening Android […]
7 Fail-Proof Ways to Drive Organic Traffic in 2017
Many business owners know that value of SEO for driving organic traffic. However, with all the Google algorithm changes, it’s understandable why most people feel […]
Google expands offline attribution and launches in-store sales measurement
Google is beefing up offline analytics with more store visitation and sales data. The post Google expands offline attribution and launches in-store sales measurement appeared […]
Mobile Marketing vs. In-Store Sales: Help! What’s the Correlation?
Today’s consumers research products on the go, using their smartphones to find and choose at which nearby business to make a purchase or eat a […]
SearchCap: AdWords dashboards, new Google hotel reviews & featured snippets report
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: AdWords dashboards, […]
Google Optimize and Google Surveys 360 Join Forces with AdWords
AdWords users get two new ways to understand and better serve their customersHere’s good news for AdWords advertisers: as you heard yesterday at Google Marketing […]
