Building ROI-focused SEO strategies: A framework
How can we, as SEOs, do better for our clients? Columnist Chris Liversidge has his own framework for mapping SEO strategy down to hard-dollar impact. […]
Latest SEO News
When, Where & How to Listen to Google by @beanstalkim
Learn some tips on when to listen to Google, where to do so, and how to know if it’s valuable to you.The post When, Where […]
Alphabet (GOOG) reports big revenue gains but EU fine takes a bite from earnings and income
Aggregate paid clicks were up 52 percent but CPCs were down 23 percent. The post Alphabet (GOOG) reports big revenue gains but EU fine takes […]
Google confirms testing auto-play videos in the search results
Google is running a small experiment where they automatically play videos in the knowledge panel. This is a shocking move by Google but the test […]
SearchCap: Sundar Pichai promotion, content hoarding & Quora’s ad platform
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Sundar Pichai […]
Google CEO Sundar Pichai joins Alphabet board
During his tenure, Google’s stock has increased from roughly $650 to $995. The post Google CEO Sundar Pichai joins Alphabet board appeared first on Search […]
Got amazing content but no leads? 5 ways to rethink your paid strategy
Content marketing isn’t easy — especially if you don’t have a content distribution strategy! Columnist Todd Saunders outlines how PPC can be used to enhance […]
Here’s what performance advertisers are saying about Quora’s new ad platform
Whether they’ve been on the platform for one month or seven, advertiser feedback is strikingly similar: We like the performance — when can we scale? […]
Are you a content hoarder? Maybe it’s time for a blog cleanup
Columnist Sherry Bonelli outlines why improving and optimizing your outdated blog posts may be a better strategy than endlessly pushing out new content. The post […]
Why No Brand is Too Big for SEO by @@joshuacmccoy
SEO isn’t just for new brands trying to increase traffic and visibility. Big brands need SEO, too. Here’s why.The post Why No Brand is Too […]
