Amazon vs. search: Why you shouldn’t put too many eggs in one shopping basket
Where should retail marketers focus most of their time and effort: search or Amazon? Columnist Purna Virji shares data from an analysis of shopper behavior […]
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Compare 16 local marketing automation platforms
Locally targeted ad spending by US national brands will grow to $68.9 billion in 2018, according to BIA/Kelsey’s US Local Media Forecast. Local marketing growth […]
SearchCap: Amp links at large, Google AdWords demographic targeting & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Amp links […]
AMP links at large: What’s a publisher to do?
If you’re a publisher that’s implemented Accelerated Mobile Pages (AMP), you’ve likely seen views on those pages coming from some unexpected sources. Contributor Barb Palser […]
The limitations of Google AdWords demographic targeting
Proper demographic targeting can improve your search ads’ performance. Unfortunately, as columnist Andy Taylor points out, Google doesn’t always make demographic targeting easy. The post […]
Report: Google beats Amazon for product-search reach, but rival sees greater loyalty
56% of US, UK, German and French shoppers use Amazon as a starting point. The post Report: Google beats Amazon for product-search reach, but rival […]
Customizable, collaborative dashboards to arrive within AdWords
A new solution, dashboards, will allow advertisers to slice, dice and share their data to surface the most meaningful data and KPIs. The post Customizable, […]
Multiple Sites: Does It Hurt or Help SEO? by @Visiture_search
Find out the benefits, cons, and best practices for using multiple sites for SEO.The post Multiple Sites: Does It Hurt or Help SEO? by @Visiture_search […]
SearchCap: SEO content audits, a search marketer’s view of Facebook & a link study
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: SEO content […]
Get a panoramic view of your data with dashboards
Every business has its own unique set of reporting needs — from determining which keywords drive the most website traffic to understanding the top performing […]
