SearchCap: SEO content audits, a search marketer’s view of Facebook & a link study
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: SEO content […]
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Get a panoramic view of your data with dashboards
Every business has its own unique set of reporting needs — from determining which keywords drive the most website traffic to understanding the top performing […]
Universal App Campaigns: Steer Performance with Creative Assets
We recently announced that we’ll be moving all AdWords app install campaigns to Universal App Campaigns (UAC) later this year.With UAC, you can reach the […]
How to conduct an SEO content audit
Columnist Thomas Stern shows how a content audit, when done right, can help you assess whether your content is relevant not only to your brand […]
Report: Google ending ‘first click free’ to help publishers boost subscriptions
The WSJ pulled out of FCF and saw traffic losses but higher subscription revenue. The post Report: Google ending ‘first click free’ to help publishers […]
A search marketer’s view of Facebook’s advertising platform
Search marketers, have you considered expanding into paid social? Columnist Ted Ives details some of the hurdles and difficulties he’s encountered in venturing into Facebook […]
New Google link study shows links are as important as ever for ranking well in search
A link study done three years in a row shows how links continue to be a powerful ranking signal and will likely remain that way. […]
Facebook will stop displaying Instant Articles within Messenger
Messenger added support for Instant Articles 14 months ago, but 14 months ago, Facebook’s proprietary format had fewer problems. The post Facebook will stop displaying […]
A Deep Keyword Research Process That Will Attract More Customers by @mindyweinstein
Check out these go-to tools and techniques for targeted keyword research that leads to interested visitors.The post A Deep Keyword Research Process That Will Attract […]
4 Reasons Why Brands Must Plan SEO Strategies
“If you don’t know the user intent behind the keywords you’re optimizing for then you’re doing it wrong. Also, if you’re optimizing for keywords vs. […]
