SearchCap: ‘Yext for Food’, Google quality score & Local Ads
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: ‘Yext for […]
Latest SEO News
Yext begins to verticalize local business listings syndication with ‘Yext for Food’
Moves seek to provide enhanced data with more vertically specific attributes to various consumer search and discovery points. The post Yext begins to verticalize local […]
Markets with home service ads: Service-area businesses are coming back to the local results
There’s good news and there’s bad news in the local service-area business space. Contributor Joy Hawkins brings us up to date. The post Markets with […]
The importance of site-wide tagging for accurate conversion measurement
Measurement is foundational to digital marketing. Heading into the holidays, it’s more important than ever to make sure all of your online sales, reservations and […]
Quality score in 2017: Should you care?
Contributor Jacob Baadsgaard dispels the notion that a great quality score automatically leads to great conversion rates and suggests how to best prioritize your optimization […]
Google locally focused ads poised to play important holiday season role for brick-and-mortar brands
If 2016 trends are any indication, search ads aimed at driving offline traffic are likely to have a big impact this year. Contributor Andy Taylor […]
The Ultimate Guide To Site Architecture
I want to show you something that on the surface defies logic. Let’s look at the keyword “christian mingle reviews,” a good keyword with solid […]
How to Completely Optimize Your Google My Business Listing by @searchmastergen
Learn how to optimize your Google My Business listing to boost your local SEO strategy.The post How to Completely Optimize Your Google My Business Listing […]
All You Need to Know About Semantic and Long-Tail Keywords
If you owned a website even a decade ago, you’ll know how simple it was to introduce SEO (search engine optimization). For Google, and most […]
SearchCap: Google AdWords interface, Google Home listens & Apple Search Ads expands
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google AdWords […]
