Local search industry optimistic about 2018 — but less likely to hire
Columnist Jamie Pitman shares insights about the state of the local search industry from BrightLocal’s Local Search Industry Survey. The post Local search industry optimistic […]
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Cracking Open Google’s Black Box with Machine Learning Tools by @DholakiyaPratik
Will machine learning tools help us reverse engineer Google’s secret algorithm? But should we?The post Cracking Open Google’s Black Box with Machine Learning Tools by […]
Google on Structured Data for Local SEO by @martinibuster
Google’s John Mueller offers an unexpected answer to a Webmaster Hangout question about whether a specific kind of structured data is essential to Local Search […]
6 Powerful SEO Copywriting Tips For 2018
As per the Yahoo report, spending on content marketing is set to rise by 186% in 2020. Brands who were a little hesitant about the […]
Searchmetrics wins important victory in patent infringement lawsuit
Federal judge invalidates five patents SEO platform provider Brightedge claimed in lawsuit against competitor Searchmetrics. The post Searchmetrics wins important victory in patent infringement lawsuit […]
SearchCap: Bing Hotel search ads, AMP rankings & SEO AI
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Bing Hotel […]
How AI can uncover new insights and drive SEO performance
Columnist Jim Yu believes that by incorporating the power of artificial intelligence (AI) and deep learning, search marketers can move beyond simple observations and find […]
Will AMP improve your rankings? How to set up an AMP test
Wondering if AMP is worth the investment? Columnist Stephanie LeVonne walks through how to set up a test to determine what kind of boost, if […]
Bing Hotel Ads moving out of beta to general release with Koddi
The release opens up another paid channel for hotel marketing. The post Bing Hotel Ads moving out of beta to general release with Koddi appeared […]
The Essential List of Free PPC Tools by @bigalittlea
Here is a comprehensive list of essential free and freemium PPC tools, plus tips to make the most of each.The post The Essential List of […]
