The ultimate guide to bot herding and spider wrangling — Part Two
Next up in a series on bots and why crawl budgets are important, Columnist Stephan Spencer explains how to direct the engine bots to what’s […]
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Searcher intent: The secret ingredient behind successful content development
Contributor Dave Davies takes the guesswork out of determining what type of content will resonate with an audience by creating Excel formulas to help determine […]
6 Mistakes to Avoid When Writing Your Meta Descriptions by @grybniak
Avoid making these meta description mistakes to get more clicks, drive more targeted traffic, and improve conversions.The post 6 Mistakes to Avoid When Writing Your […]
[Report] Shopping ads are eating text ads: accounted for 60% of clicks on Google, 33% on Bing in Q1
Merkle’s Q1 2018 report shows Shopping campaigns dominate retailers’ paid search click volume. The post [Report] Shopping ads are eating text ads: accounted for 60% […]
Recipe Site Structured Data Update by Google by @martinibuster
Google updated their Structured Data Testing Tool. Structured Data for thousands of recipe sites fail to validate.The post Recipe Site Structured Data Update by Google […]
Google Starts Letting Anyone Register ‘.app’ Domains by @MattGSouthern
Google is letting anyone register domains ending in .app, a top-level domain that has been exclusive to Google since 2015.The post Google Starts Letting Anyone […]
SearchCap: Google My Business dashboard & API, class action awards & clickbait
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google My […]
Google launches new Google My Business API, new dashboard to manage multiple locations
Now a single registered account on GMB will be able to manage an unlimited number of locations. The post Google launches new Google My Business […]
Let’s face it — clickbait works. Here’s how to use it to your advantage
Hook people with a creative title using the right words as “bait,” and searchers will click your links, says contributor John Lincoln. Here are 9 […]
What Is GDPR & How Does It Affect Me? by @jennyhalasz
Find out what GDPR really is, how it might affect your website, and what you need to do to comply.The post What Is GDPR & […]
