Google Assistant iOS app adds Siri shortcut, making it easier for iPhone users to say Okay Google
iPhone users can now trigger “OK Google” by just asking Siri. Please visit Search Engine Land for the full article. Source: Search Engine Land […]
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Paid search trends to watch for the 2018 holiday shopping season
Shopping, local searches and audience optimizations are three of the biggest considerations to keep in mind. Please visit Search Engine Land for the full article. […]
Drive more holiday sales with promotions on Shopping Actions
People crave deals and promotions when shopping for their loved ones over the holidays. In fact, according to the National Retail Federation, one-third of shoppers […]
SearchCap: Google Black Friday ads, Google Shopping auctions & PLAs
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Please visit Search Engine Land […]
State of the Google Shopping auction heading into the 2018 holiday season
The paid search results of the upcoming holiday season will be heavily dependent on Google Shopping performance for many retailers. But how will Google Express […]
What Causes Google Rankings to Be Highly Volatile? by @jennyhalasz
Here are five primary considerations when you see your traffic or rankings fluctuate or take a dive.The post What Causes Google Rankings to Be Highly […]
Product listing ads, digital co-op and the $13 billion opportunity
By joining forces with brands, retailers making a PLA co-op spend can bid more aggressively and expand their profile where it matters. Please visit Search […]
A closer look at Bing’s box and whisker plots to analyze CPC data
The box and whisker visualization offers a view of both the mean and median along with four quartiles to identify statistical outliers. This is part […]
Google Ads showing Black Friday click, impression share trends in Overviews
Throughout the week, advertisers will be able to see how their campaigns are trending over last year. Please visit Search Engine Land for the full […]
SearchCap: Google hotel packs, impression share target & user comments in search
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Please visit Search Engine Land […]
