Facebook Lets Users Search for All Active Ads That Pages Are Running by @MattGSouthern
Facebook is expanding its Ad Library tool to include information about all active ads from any page.The post Facebook Lets Users Search for All Active […]
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Google Expands Travel Searches to Include Vacation Rental Properties by @MattGSouthern
Google is expanding hotel search results to include a greater number of vacation rental properties.The post Google Expands Travel Searches to Include Vacation Rental Properties […]
All Google Ads attribution reports will soon include cross-device conversion data
Make note, the change takes effect May 1. Please visit Search Engine Land for the full article. Source: Search Engine Land Link: All Google […]
Google Makes Podcasts Searchable by Automatically Transcribing Them by @MattGSouthern
Google Podcasts is making it possible to search for episodes based on what was discussed in a show.The post Google Makes Podcasts Searchable by Automatically […]
Why SEOs should get to know Karen Spärck Jones, originator of search engine algorithms
Let Jones’ tf*idf be your guide. It underpins nearly all modern sophisticated search engine algorithms. Please visit Search Engine Land for the full article. […]
Don’t Invest in Content Unless You Can Be #1 – Here’s Why by @bsmarketer
Nowadays, it almost doesn’t make sense to invest in content marketing unless you can be the best. Here’s why.The post Don’t Invest in Content Unless […]
4 Reasons Why We Need Voice Search Analytics Now by @natalieannhoben
Having more concrete data around voice search is important, and it’s necessary now for many reasons.The post 4 Reasons Why We Need Voice Search Analytics […]
How to stop underspending your free ad grant budget with a script
This script emulates standard delivery but allows you to turn certain keywords on or off depending on whether you’re on track to hit your budget. […]
I’m an Ad & You Can, Too! (Or: How to Look Successful When You’re Struggling) by @beanstalkim
Have you ever felt like a manufactured version of the person you want others to see? You aren’t alone.The post I’m an Ad & You […]
A Complete Guide to PPC Ad Targeting Options by @michellemsem
Here are the PPC ad targeting options for search, display, and remarketing campaigns and how to use them.The post A Complete Guide to PPC Ad […]
