What Search Marketers Should Know About Amazon DSP via @ebkendo
Amazon’s Demand Side Platform (DSP) has many advantages for search marketers doing display. Here’s what you need to know.The post What Search Marketers Should Know […]
Latest SEO News
SMX East Super Early Bird Rates Expire Soon
Lowest Rates Expire August 24 Please visit Search Engine Land for the full article. Source: Search Engine Land Link: SMX East Super Early Bird […]
Can You Increase Keyword Rank Without Any Link Building? via @schachin
Here are five things you can do to improve your positioning for specific queries without building links.The post Can You Increase Keyword Rank Without Any […]
Why Bidding On Your Brand Name is Important via @martinibuster
I may seem counterintuitive but PPC bidding on your own brand name makes sense.The post Why Bidding On Your Brand Name is Important via @martinibuster […]
YouTube Stops Copyright Holders From Making Unfair Claims Against Creators via @MattGSouthern
YouTube is making it harder for copyright holders to file unfair claims and take revenue away from creators.The post YouTube Stops Copyright Holders From Making […]
Google Ads is Switching Search & Shopping Campaigns to Standard Delivery via @MattGSouthern
Google Ads is changing its ad delivery methods, switching search and shopping campaigns from accelerated delivery to standard delivery.The post Google Ads is Switching Search […]
Google’s John Mueller: Links From Non-English Sites Aren’t Always Spam via @MattGSouthern
Google’s John Mueller recently advised that links from non-English websites aren’t necessarily spam.The post Google’s John Mueller: Links From Non-English Sites Aren’t Always Spam via […]
Cross-channel attribution via incrementality measurement: Measured CEO/Co-founder
“While multi-touch attribution (MTA) was supposed to end the struggle to prove campaign value, all it has proven is that it’s extremely expensive, time-consuming, and […]
Consumers expect high EQ from brands, especially for purchases >$100
When it comes to making high-stakes purchase decisions, consumers usually want an actual person to help them make the right decision. Just having script-reading salespeople […]
FTC smacks down anti-review ‘non-disparagement clauses’ in form contracts
Make sure your contracts don’t have terms that violate the CRFA. Please visit Search Engine Land for the full article. Source: Search Engine Land […]
