The consumer decision journey will drive paid search in 2020
In organic search, you’re going to see a push of data directly to search engines instead of relying on them to crawl. Please visit Search […]
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Machine learning will free up time to be more strategic with accounts in 2020
Data is giving us an opportunity to look at bigger picture decisions in our accounts rather than the day-to-day work we have been doing. Please […]
Make 2020 the year for e-commerce to get better with the mobile experience
It’s time to go through your website and figure out if this is the experience we want customers to have, especially on a mobile device. […]
A wishlist of improvements for Google My Business in 2020
Joy Hawkins shares the top 5 features she’d like Google My Business to update or change this year. Please visit Search Engine Land for the […]
New challenges ahead for attribution with the rise of intelligent tracking prevention
With a projected 30-40% loss of user data in Safari with ITP in 2020, marketers are going to have to re-think how to handle attribution […]
2020 will be the year to get our data right
A reliable data flow will help automation tools we started to use in past years do their jobs better. Please visit Search Engine Land for […]
Focus on E-A-T to avoid performance problems in 2020
Show Google that you’re a trusted entity with a focus on your expertise, authoritativeness and trustworthiness in the new year. Please visit Search Engine Land […]
Automation layering is driving PPC so get onboard in 2020
This is the year to let the search engines perform the complicated tasks so PPC practitioners move back to the pilot’s seat to drive better […]
The big comings and goings in paid search 2019 that will shape how we market in 2020
Automation, full-funnel campaigns, shoppable ads and privacy fueled PPC changes in 2019. Please visit Search Engine Land for the full article. Source: Search Engine […]
