How Google close variants brought broad match to every match type
Most of us won’t weep about the death of broad match but we will miss the days of total match type control. Please visit Search […]
Latest SEO News
SEO 101: How to Avoid Zero Click Search Terms
Those who say over 50% of all Google searches don’t result in a click blame the search engine. The argument is that Google is discouraging […]
Coronavirus: Emarketer lowers global ad spend projections for 2020
The revised model assumes business will bounce back in the second-half of the year — and that the Summer Olympics will go on. Please visit […]
Nextdoor rolls out Groups and Help Map in response to coronavirus outbreak
The crisis may become a breakout moment for Nextdoor. Please visit Search Engine Land for the full article. Source: Search Engine Land Link: Nextdoor […]
Live With Search Engine Land: Top SEOs talk shop, social distancing with Barry Schwartz
Tune in March 23 for our livestreamed meetup with Lily Ray, Daniel Waisberg, Pedro Dias and Alexis Sanders. Please visit Search Engine Land for the […]
COVID-19 checklist for businesses: How to manage your online presence and keep customers updated in a time of crisis
Use your local business profiles, website and Schema markup to provide the latest information to those searching for your business. Please visit Search Engine Land […]
Pro Tip: How to develop a content calendar that’s relevant with creative leeway
Using this three-step process to identify your audience and topics, you can quickly and effectively publish content that is relevant to each target audience. Please […]
A look at Google’s recent COVID-19 related policies in search
It’s critical for all search engines to pull together to thwart bad actors and provide accurate information consumers need during a crisis. Please visit Search […]
Optimizing paid search and Amazon campaigns for seasonality
Planning ahead (even in a time that’s anything but “normal”) can help ensure your business is best positioned for your peak periods. Please visit Search […]
Make the most of your search budget with call analytics
With call analytics, inbound calls can be tracked to their marketing source at the keyword and campaign levels, and followed through the conversion funnel to […]
