What location data can tell us about the COVID-19 pandemic
Tools used for ad analytics can provide enormous social insights and even speed recovery, but they require clear safeguards. Please visit Search Engine Land for […]
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Video: 8 takeaways for B2B advertisers in the time of COVID-19
B2B marketers are facing particular challenges during this time with disruption to analytics, audiences and ABM programs and supply chains. Please visit Search Engine Land […]
SMX Overtime: How to run effective top-of-funnel search campaigns
Paid search pro and SMX speaker Amy Bishop explains the various micro-conversion options and how to determine what’s best for your audience. Please visit Search […]
Marketers surveyed say they would choose Google Ads over SEO if they had to
A separate but thematically related survey found that only 30% of SMB owners had an SEO strategy. Please visit Search Engine Land for the full […]
SEO for recreational and commercial vehicles in a COVID-19 world
Comparing optimized versus not marketplace sites during March reveals all-time record traffic day not related to algorithm shifts. Please visit Search Engine Land for the […]
Support for SpecialAnnouncement schema is coming to Google search
Support is still in development, but site owners can add the SpecialAnnouncement data type in advance. Please visit Search Engine Land for the full article. […]
Should you continue to solicit reviews during the outbreak? Local SEOs disagree
There are a mix of considerations, on a spectrum from idealistic to pragmatic. Please visit Search Engine Land for the full article. Source: Search […]
Why you need to update your PPC ad copy now
Paid search ad copy strategies during the coronavirus pandemic. Please visit Search Engine Land for the full article. Source: Search Engine Land Link: Why […]
Did you know that over 60% of organic site visits come from mobile?
Websites should be mobile-first and not just responsive. Please visit Search Engine Land for the full article. Source: Search Engine Land Link: Did you […]
