GMB usage declines, but poised to become more powerful post-coronavirus
Google, and the pandemic, have made GMB into the most important local marketing tool for SMBs and multi-location brands. Please visit Search Engine Land for […]
Latest SEO News
Destructive impact of coronavirus on SMBs greater than an ‘economic hurricane’
Yelp analysis finds the devastation is 4X the magnitude of the biggest economic shocks of the past decade. Please visit Search Engine Land for the […]
Do Links Still Matter for SEO in 2020
Here are the results from the fifth of our “Links as a Ranking Factor” studies. We conducted the first of these studies in May 2016 […]
Microsoft Advertising adds cookie-based experiment option
Cookie-based A/B tests will ensure that customers are only shown ads from either your experiment or original campaign. Please visit Search Engine Land for the […]
Google Search Console reports may have changed
Google’s AMP, Mobile Usability, Speed, all rich result reports have been updated. Please visit Search Engine Land for the full article. Source: Search Engine […]
Video: Mordy Oberstein on Google quality updates and featured snippets
Entities, entities and entities – they may be more important than you original thought? Please visit Search Engine Land for the full article. Source: […]
4 takeaways for content marketers in the time of COVID-19
Brands are playing it safe with their messaging, but there are still opportunities to serve and engage audiences. Please visit Search Engine Land for the […]
Resolving consumer identity – more important than ever
To build lasting relationships, brands have to accurately recognize the people engaging with them. Please visit Search Engine Land for the full article. Source: […]
From the bottom to the top of the funnel, COVID-19 is flipping B2B strategies [Video]
Marketers have an opportunity to try new tactics as clients divert resources to long-term goals. Please visit Search Engine Land for the full article. […]
To beat Amazon, Google needs to be more than the ‘Bing of e-commerce’
The elements are there, now all Google needs is near flawless execution. Please visit Search Engine Land for the full article. Source: Search Engine […]
