With new ‘pilot program,’ Google again testing ads on local business profiles
The ads can’t be removed or influenced by the business owner. Please visit Search Engine Land for the full article. Source: Search Engine Land […]
Latest SEO News
What will publishers do when Google lifts the AMP restriction on Top Stories? [Video]
If publishers can become eligible for Top Stories by optimizing their mobile sites for users, that’s a twofer that may signal the end of AMP. […]
Anticipating customer needs with data and AI
30-second summary: Now more than ever, brands need to make sure they are reaching their customers with the right content in the right channels at […]
Eight best ways to use AI in martech in 2020
30-second summary: You can use predictive analytics to help you create stronger campaigns that resonate with customers and prospects better, as well as to identify […]
WSJ: GoogleBot can add products to shopping carts
Make sure to double check those abandoned cart metrics; they may be inflated. Please visit Search Engine Land for the full article. Source: Search […]
CCPA enforcement begins now and most companies aren’t ready
Unprepared for CCPA? Here is what you need to know and do — now. Please visit Search Engine Land for the full article. Source: […]
Facebook Ads boycott: What will be the measure of success?
Claiming the advertiser boycott as a success or failure won’t likely be clear cut. Please visit Search Engine Land for the full article. Source: […]
What publishers need to consider before dropping AMP [Video]
BuzzFeed’s Matt Dorville shares what his publication is thinking about ahead of Google’s Page Experience update. Please visit Search Engine Land for the full article. […]
Ad fraud prevention firm CHEQ enters PPC market
The company says it offers the first cybersecurity-based platform for paid search and paid social ad fraud prevention. Please visit Search Engine Land for the […]
Five changes in social advertising for brands during COVID-19
30-second summary: The increased use of social platforms from users during lockdown led to a decrease in the advertising cost. Many industries benefited from this […]
