What will publishers do when Google lifts the AMP restriction on Top Stories? [Video]
If publishers can become eligible for Top Stories by optimizing their mobile sites for users, that’s a twofer that may signal the end of AMP. […]
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Anticipating customer needs with data and AI
30-second summary: Now more than ever, brands need to make sure they are reaching their customers with the right content in the right channels at […]
Eight best ways to use AI in martech in 2020
30-second summary: You can use predictive analytics to help you create stronger campaigns that resonate with customers and prospects better, as well as to identify […]
WSJ: GoogleBot can add products to shopping carts
Make sure to double check those abandoned cart metrics; they may be inflated. Please visit Search Engine Land for the full article. Source: Search […]
CCPA enforcement begins now and most companies aren’t ready
Unprepared for CCPA? Here is what you need to know and do — now. Please visit Search Engine Land for the full article. Source: […]
Facebook Ads boycott: What will be the measure of success?
Claiming the advertiser boycott as a success or failure won’t likely be clear cut. Please visit Search Engine Land for the full article. Source: […]
What publishers need to consider before dropping AMP [Video]
BuzzFeed’s Matt Dorville shares what his publication is thinking about ahead of Google’s Page Experience update. Please visit Search Engine Land for the full article. […]
Ad fraud prevention firm CHEQ enters PPC market
The company says it offers the first cybersecurity-based platform for paid search and paid social ad fraud prevention. Please visit Search Engine Land for the […]
Five changes in social advertising for brands during COVID-19
30-second summary: The increased use of social platforms from users during lockdown led to a decrease in the advertising cost. Many industries benefited from this […]
The rise of the AI-automated enterprise
30-second summary: As part of ClickZ’s AI in Marketing Summit 2020, Brian Solis, digital analyst, speaker, and author, shared his insight into the AI-automated enterprise […]
