How to set up a simple Google Ads testing framework for continual campaign optimization
Regular PPC ad testing is easier than you may think — and can come with big rewards and set you apart from your competitors Please […]
Latest SEO News
Google Rich Results Test tool now out of beta
Google is deprecating the old Structured Data Testing Tool. Please visit Search Engine Land for the full article. Source: Search Engine Land Link: Google […]
Don’t let your CMS hold back your business growth
30-second summary: A CMS should make your life easier, but for growing companies, the majority of CMS’s only cause frustrations. CMS’s designed for marketers often […]
Let’s build your B2B video marketing strategy based on these examples
30-second summary: As videos have emerged to be the most consumed form of content, it is imperative for businesses, both big and small, to build […]
New Video Encoding, VVC, Promises 50pct Compression Without Loss of Quality
A new video compression, VVC (Versatile Video Coding), has been announced by one of the world’s leading developers, which is claimed around 50% compression without […]
Replay: What SEO practitioners can do to make sites ‘algorithm-proof’
Enterprise SEOs talk content creation and optimization for the future. Please visit Search Engine Land for the full article. Source: Search Engine Land Link: […]
Less than a third of consumers aware of Facebook ads boycott, Gen Z most engaged
Nearly 70% were unaware or had not formulated an opinion of the Stop Hate for Profit campaign. Please visit Search Engine Land for the full […]
Video: Christi Olson of Microsoft on audience targeting, syncing with Google and Promote IQ
Christi Olson is the head of Evangelism for Search and Advertising at Microsoft. Please visit Search Engine Land for the full article. Source: Search […]
Regular expression filter support coming to Google Search Console performance reports
This new support is mentioned in the Google help documents but does not seem to be live yet. Please visit Search Engine Land for the […]
Why brands need to take a strategic approach to personalization
30-second summary: Whilst personalization can be complex, consumers respond positively to it. Recent global research found that 73% of consumers said they expect a personalized […]
