AI and ML help digital brands deliver exceptional UX
30-second summary: An individual user experience can now be influenced, enriched and personalized using the learnings from millions of similar (or dissimilar) user experiences. And […]
Latest SEO News
Search engines penalize websites – but why?
Penalties must be seen for what they truly are: stopgap measures. Please visit Search Engine Land for the full article. Source: Search Engine Land […]
Microsoft Issues Patch in Critical RCE Vulnerability in Windows DNS Server
Microsoft has issued a patch over critical remote code execution vulnerability in Windows DNS Server. Source: SEO Chat Link: Microsoft Issues Patch in Critical RCE […]
Replay: How to find (and foster) relationships with content writers
Content writers and agency owners share what brands must do to empower the people responsible for helping them rank and attract traffic. Please visit Search […]
Artificial intelligence (AI) in marketing
30-second summary: Artificial intelligence (AI) is revolutionizing DCO (Dynamic Creative Optimization) and CDP analytics by giving these programs access to multiple data points, across business […]
Rise of TV viewership and ACR leads to new data challenges abound
30-second summary: As TV viewership bifurcates, ACR lets advertisers finally measure how many people actually watched their ads, and if those ads reached the right […]
Google will now notify GMB account owners by email when local listings suspended
Seen as a major step forward, the notice still won’t say explain why. Please visit Search Engine Land for the full article. Source: Search […]
When AMP and other Google initiatives go to the grave, are your SEO efforts going with it? [Video]
Before adopting, SEOs need to consider how long a new feature may be around for, the cost of implementation and maintenance, and whether increased visibility […]
Target Google Ads audiences based on new predicted purchase and churn metrics in Google Analytics
Available in App + Web properties, automate audience creation based on predicted behavior. Please visit Search Engine Land for the full article. Source: Search […]
Video: Purna Virji of Microsoft on inclusion and accessibility in search
Purna also won the US Search Personality Award in 2019 and is just a really good person. Please visit Search Engine Land for the full […]
