COVID is accelerating TV advertising’s transformation into an addressable medium
“They come for the targeting and stay for the attribution,” says Simplifi’s CEO about CTV. Please visit Search Engine Land for the full article. […]
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The role of AI advertising for deep customer experience personalization
30-second summary: Bid optimization, targeting, segmentation, automation, and audience extension in advertising are enabled by AI. The task of AI is to process a tremendous […]
Keep customer engagement simple this holiday season
30-second summary: Retail is coming back amid ongoing regional variance and uncertainty, and marketers are shifting focus forward to holiday planning While changed consumer behavior […]
Does Google respect the URL parameters tool?
E-commerce sites should not make assumptions about Google’s crawling parameter – check the log files to confirm activity. Please visit Search Engine Land for the […]
How to show up on Google Discover: Google’s latest guidance
The updated doc has guidance around article titles, enabling high-quality large images and having timely, engaging content. Please visit Search Engine Land for the full […]
Writer onboarding and brand guidelines: The unsung heroes of content marketing success [Video]
The upfront prep work you need to do when working with contract content writers. Please visit Search Engine Land for the full article. Source: […]
How to increase revenue without increasing spend
30-second summary: CallTrackingMetrics, an SaaS provider of call tracking and contact center solutions, published an e-book aimed at helping advertisers increase revenue from their digital […]
4 industries that can make the most of interactive 3D configurators
30-second summary: The internet is beyond saturated, which means challenges for marketers who want to attract and engage customers. Interactive 3D configurators can help companies […]
Google Search drops tweet carousels after Twitter hack
Twitter had a serious and concerning security event Wednesday. Google has since removed tweets from its search results. Please visit Search Engine Land for the […]
Back to basics: How to manage your brand through a crisis
Here are some opportunities to protect – and even greatly improve – the reputation of your business and its approach with customers. Please visit Search […]
