How CPG brands can harness data to flourish in the age of disruption
30-second summary: To avoid diving blindly into new endeavors and wasting resources by consequence, CPG brands need sales and media data to direct and inform […]
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Omnichannel marketing in the age of COVID-19: 7 key learnings for businesses
30-second summary: SMS messaging can handle the increased workload at contact centers, especially paired with the expanding presence of conversational chatbots. More and more organizations […]
How search data can inform larger online business decisions
Decision makers in their respective silos are generally unaware of the value in the data Google shares so it’s your job to disperse this knowledge […]
Grow your games business with new ads solutions
Whether it’s to join the latest multiplayer craze or dive back into an old favorite, user interest in gaming worldwide continues to rise as people […]
Content marketing is more than content creation and distribution
30-second summary: Content marketing is much more than creating and distributing online content. Companies need to look at content as only part of the story […]
What growth marketers can learn from partnerships leaders
30-second summary: At a number of organizations, the traditional CMO role has evolved into a Chief Growth Officer (CGO) position as technological and strategic trends […]
Next on Live with Search Engine Land: Dealing with CCPA and Facebook Ads
Facebook automatically opted advertisers into its new Limited Data Use setting for California Consumer Privacy Act (CCPA) compliance and it’s having a dramatic impact. Please […]
Ad industry groups launch effort to push for addressable media standards
The Partnership for Responsible Addressable Media includes ad industry trade groups, agencies, advertisers, publihsers and ad tech firms. Please visit Search Engine Land for the […]
Search Off The Record podcast – behind the scenes with Search Relations
As the Search Relations team at Google, we’re here to help webmasters be successful with their websites in Google Search. We write on this blog, […]
