Getting social ads right in the new era of digital marketing
30-second summary: As COVID-19 has moved much of the world online, consumers are spending more time on social media, forcing marketing teams to reconsider their […]
Latest SEO News
How to get a Knowledge Panel for your brand, even without Wikipedia
Your own site, Wikidata, third-party mentions and business databases can expand your Knowledge Graph entries in Google and Bing. Please visit Search Engine Land for […]
When it comes to customer data, they should always willingly opt-in
30-second summary: Maine’s new data privacy law is an essential step to protect customers that should be emulated throughout the country Customer data fuels the […]
How SEOs can create a free server log dashboard to better understand incoming traffic to your website
This step-by-step guide will help SEOs harness powerful visualizations with log files utlizing free tools. Please visit Search Engine Land for the full article. […]
Social Shorts: TikTok’s future, Quora lead-gen ads, Facebook’s India plans
The social media marketing week in review: A round up of news and announcements you may have missed. Please visit Search Engine Land for the […]
Will Google’s Ad Disclosure schema catch on?
It’s among several initiatives the company is working on as privacy takes center stage. Please visit Search Engine Land for the full article. Source: […]
Updates on our work to improve user privacy in digital advertising
Privacy is core to our work at Google, and to our vision for a thriving internet where people around the world can continue to access […]
Marketer’s guide to data-driven marketing attribution
30-second summary: All attribution models have their pros and cons, but one drawback the traditional models have in common is that they are rules-based. The […]
Why SEOs should care about brand
Brand is already affecting the performance we are held accountable for, so we can use the data we have as SEOs to benefit the whole […]
Good news for user acquisition: Consumers are still spending money on mobile apps in 2020
30-second summary: Consumers seem more comfortable with full-screen ads than even five years ago. We can thank connected TV (CTV) for that because it has […]
