Why machine learning and understanding searcher intent is so important to search
Write for the user, don’t get bogged down in keywords – it is all about searcher intent. Please visit Search Engine Land for the full […]
Latest SEO News
Yelp’s updated ‘Request a Quote’ and new ‘Nearby Jobs’ provide lead-gen for SMBs
No longer merely a ‘review site,’ Yelp repositioning as a ‘one-stop local platform’ to communicate and transact with local businesses. Please visit Search Engine Land […]
Five ways data is transforming the brand-agency relationship
30-second summary: Data-intelligence provider Infogroup published a guide that contains five use cases that agencies can use to better serve the changing needs of brands […]
Facebook ban: A unique opportunity to measure paid social’s revenue performance
30-second summary: Unilever, RB, Diageo, Patagonia, Disney—more than a thousand advertisers have stopped investing on Facebook and Instagram as a response to hate speech on […]
Google Search Console can now help you fix your Signed Exchanges (SXG) AMP problems
The AMP enhancement report and the URL inspection tool can now show you issues with your signed exchanges. Please visit Search Engine Land for the […]
10 Reliable Sources to Learn About Search Engines
The advent of digital marketing opened new ways for brands to reach anyone, anywhere at any time. And since then, every brand started adopting strategies […]
Strange bedfellows Google and Firefox renew their ‘default search’ partnership
Firefox extends 2017 deal with Google as it seeks to diversify revenues. Please visit Search Engine Land for the full article. Source: Search Engine […]
Google Performance Planner adds support for conversion delay and shared budgets
Campaign plans can now also be viewed and edited by other stakeholders. Please visit Search Engine Land for the full article. Source: Search Engine […]
Why marketers should break SEO strategies into pre- and post-purchase
In the end, it’s about using the right search data to speak to customer at the right stage in their journeys. Please visit Search Engine […]
Video: Patrick Stox on pagination, technical SEO & community
We spoke about how Google surprisingly dropped the rel=next/prev support and more technical SEO topics. Please visit Search Engine Land for the full article. […]
