How to include a creative in the martech decision process
30-second summary: Creative team members are often left out of technology decision making, or included too late When creatives are left out, problems might not […]
Latest SEO News
E-commerce explodes: 45% growth in Q2
While many retailers flounder, some omnichannel merchants are killing it online. Please visit Search Engine Land for the full article. Source: Search Engine Land […]
Is Smart Bidding fostering a lackadaisical approach to account structuring?
30-second summary: Advertisers should be using Smart Bidding in combination with a sound campaign and ad group structuring, to get the maximum results from their […]
The Facebook ads boycott: How to actively participate without sacrificing your marketing targets
30-second summary: Despite agreeing with the principles behind the boycott, smaller businesses may find that they cannot afford to stop advertising on Facebook – especially […]
Microsoft Advertising Editor gets updated with recommendations and campaign-level targeting
The new features are designed to help advertisers with bulk campaign management and optimize performance. Please visit Search Engine Land for the full article. […]
Bing Shopping opens up to free product listings
The new offering launches with a small volume of traffic in the U.S. this month. Please visit Search Engine Land for the full article. […]
Google’s new features for product, job and recipe activity cards usher users along their journey
Instead of showing content users previously clicked on, the cards in these verticals facilitate comparison shopping, new job listings and related recipes. Please visit Search […]
Identify and fix AMP Signed Exchange errors in Search Console
Signed Exchanges (SXG) is a subset of the emerging family of specifications called Web Packaging, which enables publishers to safely make their content portable, while […]
Why machine learning and understanding searcher intent is so important to search
Write for the user, don’t get bogged down in keywords – it is all about searcher intent. Please visit Search Engine Land for the full […]
