A Corona Xmas: Why physical stores will power online shopping this holiday season
Most shoppers are more likely to make an e-commerce purchase if they can return the item in a local store Please visit Search Engine Land […]
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Optimizing ecommerce & mobile for in-the-moment holiday shopping experiences
30-second summary: Market conditions have shifted; they’re on a volatility roller coaster ride with an indeterminate amount of track of opportunity. US ecommerce sales in […]
Microsoft Advertising expands LinkedIn Profile, dynamic remarketing, in-market audience targeting
B2B marketers can use LinkedIn Profile targeting in Search and Audience campaigns in more countries. Retail advertisers can retarget product engagers automatically with dynamic remarketing […]
How are you feeling about attending in-person events in 2021? Answer our short survey
As we plan for a 2021 season that still has more question marks than clarity, we once again are asking members of this community to […]
Google’s search terms move will make millions in ad spend invisible to advertisers
The change removes visibility into more than 20% of search terms, one agency finds. Please visit Search Engine Land for the full article. Source: […]
Next on MarTech Live: A look at agile marketing
A look at agile marketing from the ground up, including tips on adopting an agile strategy. Please visit Search Engine Land for the full article. […]
Embracing digital excellence to create customer-driven experiences that exceed expectations
30-second summary: A seamless digital experience becomes even more important amid the seismic change in consumer behaviors, with the physical in-store experience being overtaken by […]
Measure conversions while respecting user consent choices
With so many people around the world turning to online shopping this year, advertisers need to measure how effective their digital campaigns are at driving […]
You want to sell by subscription, but are you ready?
30-second summary: Subscription sales is the new nirvana – almost every company wants to add on or convert to subscriptions Most companies’ technology is not […]
