Build your brand with YouTube: New ways to drive reach and engage your audience at scale
The digital video boom is here. As people spend more time at home and the need for relevant, fresh content is at an all time […]
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Shop safely and easily from stores in your community
Convenience and safety are important when you’re deciding how to shop–in fact, we’ve seen Google searches for “curbside pickup” and “safe shopping” increase tenfold in […]
How much does Google’s new search term filtering affect ad spend transparency? Here’s how to find out
This script will show you the daily percentage of clicks going to search terms that Google doesn’t report. Please visit Search Engine Land for the […]
The 12Ps of marketing technology (martech)
30-second summary: Colleen’s 12Ps of marketing technology© is built upon the tenet that martech is an enabler for marketing. Marketing technology, in and of itself, […]
Benefits of agility and four keys to creating an agile team
30-second summary: When we’re faced with new circumstances that alter the fabric of how we’ve always operated, agility becomes the determining factor of success. As […]
Google boosting visibility of ‘nearby’ product inventory with new Shopping features
Responding to changing consumer behavior, Google starts emphasizing BOPIS Please visit Search Engine Land for the full article. Source: Search Engine Land Link: Google […]
4 Must-Have Tools for SEO Management
To have a successful website that gets the traffic you need, your search engine optimisation is important. It’s not enough just to have some keywords […]
Keywords in generic top-level domains won’t help you rank better
Here’s how Google treats every type of TLD. Please visit Search Engine Land for the full article. Source: Search Engine Land Link: Keywords in […]
Join us online for Search Marketing Expo, December 8-9
The site is up and registration is open! Book your pass now to secure the lowest rates! Please visit Search Engine Land for the full […]
How to conduct a digital marketing audit: Advice from industry experts
30-second summary: In their 30+ page ebook, How to Get the Most Out of a Digital Marketing Audit, Footprint Digital, a UK-based search-marketing agency provides […]
