How to adapt your SEO strategy to navigate through the pandemic
30-second summary: When you’re starting with your adapted SEO strategy, it’s important to acknowledge the changes in your working environment. All remote teams need to […]
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Best Practice: Four ways to leverage lifecycle marketing
30-second summary: Lifecycle is a more holistic view of the customer journey – accounting for post-purchase touchpoints such as: adoption, retention, expansion, and advocacy Increasingly, […]
Business Websites: Does Google Punish Them?
Google is notorious for constantly changing up algorithms that affect search engine rankings. When business websites think they are in a safe spot, the ground […]
Video: Barry Schwartz and Google’s Martin Splitt discuss strained relations with the search community
The two chat about how the company’s attempts at transparency have backfired, common SEO misconceptions and why the answer is often “it depends.” Please visit […]
Help local customers reconnect with your store
Since the start of the pandemic, people have built new habits and ways of managing their “new normal.” People and businesses have leaned in to […]
We’re hiring a new content lead for Search Engine Land and SMX
It’s s great opportunity to lead a team of subject matter experts in creating content for online and in-person consumption that elevates, informs and inspires […]
The B2B content that can help your sales team close
30-second summary: The driving force behind many B2B marketing initiatives is content creation, but all content is not equal. Some content types are better for […]
Why podcasting should be your content engine
30-second summary: Today, your audience expects more. Social media is commonplace. Podcasts are on the rise. Yet, modern marketers are following the same old playbook […]
Google opens the source for its robots.txt parser in Java and testing framework in C++
The new releases are from Google’s Search Open Sourcing team. Please visit Search Engine Land for the full article. Source: Search Engine Land Link: […]
Google local ads gain Smart Bidding for store sales, ‘pick up later,’ service attributes
The company is investing heavily to address the dominant online to offline use cases, including buy online, pickup in-store. Please visit Search Engine Land for […]
