Understand consumers: The link between neuroscience and marketing strategy
30-second summary: Consumers are only human and are driven by needs and wants that have been shaped by evolutionary forces rather than modern consumption. Brands can […]
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How COVID-19 is affecting AI-based technology
30-second summary: The advent of COVID-19 has compromised the usefulness of data sets that were compiled pre-pandemic – resulting in significant error rates on the […]
What’s behind the badge that powers Google’s local trust layer?
A new designation across Google’s business units and ad types that used to be confined to LSAs will now live within a new class of […]
Key Insights: Leaders harness social media for digital transformation and customer service
30-second summary: Our Marketing Intelligence September report ‘Search & Social Advertising’ as the front runner in this technology segment. Deloitte states that 77% of CEOs […]
Make every marketing dollar count with attribution and lift measurement
Understanding how each media touchpoint contributes to your goals can mean the difference between marketing that drives business growth and marketing that fails to deliver. […]
Google Ads brings YouTube into Attribution fold, expands data-driven attribution to more advertisers
Conversion Lift is also now in beta for YouTube campaigns. Please visit Search Engine Land for the full article. Source: Search Engine Land Link: […]
Google Smart Shopping Campaigns: Everything you need to know to get started
If you’re new to SSCs, the main value prop is to combine Shopping and Display into a single campaign, in addition to simplifying the creation […]
TrickBot Malware Botnet Taken Down by Coalition of Tech Companies
A coalition of tech companies, including Microsoft, took down the TrickBot malware botnet. Source: SEO Chat Link: TrickBot Malware Botnet Taken Down by Coalition of […]
Social Shorts: Facebook attribution change on hold, Instagram gets more shoppable, turns 10
The social media marketing week in review: A round up of news and announcements you may have missed. Please visit Search Engine Land for the […]
Video: Ed Bernstein on in-house SEO challenges and mapping SEO competition
Not only does he love SEO, he is also a musician. Please visit Search Engine Land for the full article. Source: Search Engine Land […]
