Microsoft’s Digital Marketing Center for search and social management adds features, opens beta
The free platform is now open to U.S. small businesses. Please visit Search Engine Land for the full article. Source: Search Engine Land Link: […]
Latest SEO News
Affiliate never should have been a marketing channel
30-second summary: When the affiliate channel burst onto the scene in the late 90s, it was classified as a type of marketing. But in reality, […]
The future of the mall
30-second summary: More customers are transitioning to a digital-first experience Digital-first brands that recognize a superior CX as a competitive differentiator are aware that the […]
Study: Comparing the data from 8 SEO tools
Spoiler: The numbers you’ll find don’t match up. SEO metric tools are for general trend analysis and competitor benchmarking, not on specific numbers. Please visit […]
Congressional report blasts Google, Apple, Amazon and Facebook as monopolistic ‘gatekeepers’ of the digital economy
Breaking up these companies will apparently be on the table. Please visit Search Engine Land for the full article. Source: Search Engine Land Link: […]
What’s changed in Google Ads Locations reporting and why you need a custom report
Simplified locations reporting misses the nuance of user location — here’s what you need to do to get that data, too. Please visit Search Engine […]
Get your business ready for what comes next
Advertising Week is an event I look forward to every year—it brings global thought leaders together to find new ways we can use technology to […]
Web Stories are coming to Google Discover
Web Stories is being expanded to show in more Google areas. Please visit Search Engine Land for the full article. Source: Search Engine Land […]
Google Ads intros automated Insights, Performance Max campaigns, to release Video Action out of beta
The new products and features are further indication of Google’s machine learning goals. Please visit Search Engine Land for the full article. Source: Search […]
How to overcome complexities in podcast advertising through identity resolution
30-second summary: The rise in popularity of podcasts has opened a new door for audio advertisers, but measurement and showcasing its role within attribution models […]
