The 4 essential elements of effective in-app advertising
30-second summary: In-app marketing has many benefits, including the ability to granularly target audiences, tools to measure results and optimize efficiently, brand safety and a […]
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The holiday season is already here: 3 considerations to inspire consumer engagement
30-second summary: Returning to business involves much more than just opening the doors; it also means delivering messaging that will resonate in an incredibly competitive […]
Meet Google Analytics 4: Google’s vision for the future of analytics
The new Analytics adds AI-powered insights, tracks users across devices and provides more granular data controls. Please visit Search Engine Land for the full article. […]
Google Podcasts Manager shows you search impressions and clicks from Google Search
You can see impressions and clicks for Google Podcasts results that appear in Search, as well as top discovered episodes and search terms that led […]
Act fast for best rates on Search Marketing Expo
The clock is ticking: Super Early Bird rates end this Saturday at 11:59pm ET! Please visit Search Engine Land for the full article. Source: […]
Understand consumers: The link between neuroscience and marketing strategy
30-second summary: Consumers are only human and are driven by needs and wants that have been shaped by evolutionary forces rather than modern consumption. Brands can […]
How COVID-19 is affecting AI-based technology
30-second summary: The advent of COVID-19 has compromised the usefulness of data sets that were compiled pre-pandemic – resulting in significant error rates on the […]
What’s behind the badge that powers Google’s local trust layer?
A new designation across Google’s business units and ad types that used to be confined to LSAs will now live within a new class of […]
Key Insights: Leaders harness social media for digital transformation and customer service
30-second summary: Our Marketing Intelligence September report ‘Search & Social Advertising’ as the front runner in this technology segment. Deloitte states that 77% of CEOs […]
Make every marketing dollar count with attribution and lift measurement
Understanding how each media touchpoint contributes to your goals can mean the difference between marketing that drives business growth and marketing that fails to deliver. […]
