Update your mobile ad strategy to stop losing money on ad fraud
30-second summary: The mobile advertising industry is expected to be worth $240 billion by 2022, but last year advertisers lost more than $23 billion to […]
Latest SEO News
Using auction insights for better PPC competitor analysis
Here’s how Google and Microsoft auction insights can help you identify core competitors and track their bidding activities month by month. Please visit Search Engine […]
Presidential pollsters got it wrong, what are the implications for consumer research?
If political polls were so off, might consumer research be equally flawed? Please visit Search Engine Land for the full article. Source: Search Engine […]
‘Significant’ drop in Google-reported search terms seen across devices and ad formats [Report]
Tinuiti’s granular look at search term data offers a snapshot of how big Google’s search terms update is for advertisers. Please visit Search Engine Land […]
PES@Home 2020: Google’s first virtual summit for Product Experts
More than ever, users are relying on Google products to do their jobs, educate their kids, and stay in touch with loved ones. Our Google […]
4 simple steps to consistently improve customer experiences on websites
30-second summary: Follow this four-phase process to optimize digital experiences and enhance engagements, conversions, and customer loyalty. Phase 1: Define the core metric by which […]
Digital resilience: 3 essential attributes marketing teams need to succeed
30-second summary: We’re often so focused on the artistic side of creativity that we forget to value the contributions we can make in creatively implementing […]
COVID helped drive record ad revenue for big tech in Q3
Facebook, Google and Amazon all reported significant revenue growth during, and partly because of, the pandemic. Please visit Search Engine Land for the full article. […]
How to win at mindshare using content marketing?
30-second summary: Mindshare is necessary to survive in an ever-changing digital landscape. There are three ways to measure mindshare: collect data, evaluate the competition, and […]
Brands need to use the pandemic to clean up their data
30-second summary: The pandemic has wrought havoc on the audiences brands use to target consumers. To respond, brands must clean up their data feeds to […]
