Search Engine Land Awards 2023: Complete finalists list

NP Digital once again is leading the way in the ninth annual Search Engine Land Awards. The U.S. agency is a finalist in four categories in 2023, after being a finalist in seven categories last year and winner of three awards in 2022.

Two other agencies earning finalist status three times are:

Block & Tam

Stella Rising

Meanwhile, Comcast’s in-house PPC team is a two-time finalist in the 2023 Search Engine Land Awards, as are the following 13 agencies:

Amsive Digital

Big Flare




Ignite Visibility

Jordan Digital Marketing


Rocket Agency





The competition was once again stiff in nearly all of our categories.

All the winners of the 2023 Search Engine Land Awards will be revealed Monday, Oct. 17 – including the first winner of our all-new category, Best use of AI technology in search marketing.

Meet Search Engine Land 2023 award winners at SMX Next

We will be inviting some of the winners of this year’s awards to join us on Day 1 of SMX Next (Nov. 14). We’ll have two Ask Me Anything-style “Ask the Search Engine Land Award winners” panels – one on the SEO side, moderated by me, and one on the PPC side, moderated by Editor Nicola Agius.

If you haven’t yet, make sure to register for free for SMX Next.

The full list of finalists

Best use of AI technology in search marketing

How Brainlabs quadrupled content output and tripled organic Share of Voice for Mars Petcare using AI

Closed Loop – How Google’s AI Powered Bidding Drove International Growth for Calendly

How Direct Agents Utilized Proprietary Technology To Supercharge Google Ads tCPA Bidding Algorithm & Decrease CPAs Up To 26%

INFUSEmedia Demand Accelerator: a first-to-market and only real-time demand intelligence platform

The perfect assist: How the Miami HEAT scored +70% revenue growth with smec’s AI-based Performance Max solution

Best overall PPC initiative – Small business

LL Medico X Big Flare – Pushing the Limits of Performance Max

EvenDigit – Indyvogue’s Mastery of Google Ads: A Remarkable Indian Saree Success Story with Unmatched Market Achievements

From Awareness to Sales Surge: Filament Marketing’s Strategy Delivers 23.08% ROAS Boost for Udder Tech

Red Online Marketing – Scaling-Up With PPC After Covid-19: 61% Revenue Growth With Performance-Based Budgets & Bidding

Testing Without Guessing – How Transact delivered 68% more revenue for Nordbutiker via Shopping

Best overall PPC initiative – Enterprise

On the Move: How 97th Floor Increased JK Moving’s Leads by 108%

How ADM’s Multifaceted Approach Grew TSG’s Google Ads Profitability By 58% YoY

CSAA Insurance Group & Deloitte Digital: Leveraging Paid Search to Drive Triple Digit Policy Growth at a More Cost-Efficient Rate YoY

How First Page Fuels Under Armour’s 33% PPC Conversion Surge in Asia’s Athletic Apparel Market

Mad Fish Digital Increases Revenue by 71.44% with Google Search Ads for Park City Lodging

Best commerce search marketing initiative – PPC

Collective Measures – Transformative Paid Search Efforts Deliver Impressive Results

Roots Network decreased the CAC with 49% while delivering the same amount of new customers with a multi-market strategy

Salestube – Implementing and optimizing Performance Max campaigns – how we increased conversion value by 65%

The perfect assist: How the Miami HEAT and smec scored +63 % revenue growth with smart Google Ads strategies

How Thrive helped Branch Basics drive a 102% increase in YoY ROAS through strategic restructures, creative testing, and optimized media mix.

Best local search marketing initiative – PPC

How Bold Orange Improved Store Visit Efficiency by 19% with a Tiered Local Search Strategy for 350 Red Wing Shoes Stores

DAC & The Fresh Market – The anti-inflation recipe that brought customers back into the stores

Power Play: EvenDigit Agency’s Game-Changing 193% Lead Amplification and 64% CPA Slashing for Language Academy via Google Ads

How Ignite Visibility Increased QoQ Revenue 40% by Juggling Multiple Local Ad Campaigns to Create a Seamless Customer Journey

Wiley University Services – Search Campaigns Focusing on Underserved Populations Boost Enrollment for the Alabama Community College System

Best B2B search marketing initiative – PPC

Comcast Business Delivers 112% Higher ROAS & An 81% Lift in Conversions Using AI Bidding

One Search Pro – From Pandemic to Recovery and 115% Growth for Ask Venue via Google Search Ads

Stella Rising & Optimizely – Driving DXP Globally

How Tinuiti Utilized Data Signals to Improve High-Value Leads for AppFolio by 81%

Best integration of search into omnichannel marketing

Adept – How a Powerful SEO+PR Strategy Transformed Condado Tacos’ Organic Search By Double Digits in Months

iProspect Canada – How we used Performance Max to Supercharge Holiday Foot Traffic

Rocket Agency X LIV – Leads to Leases with Data-Driven Marketing

Tombras & Orangetheory Fitness – Revolutionizing Reach: Full-Funnel Success with Innovative Funding

Workshop Digital Inspires One Million Clicks For Love for Virginia Tourism

Best overall SEO initiative – Small business

C-4 Analytics – Cadillac Dealer Earns Escalade IQ Leads & Reservations Through SEO

Mickey Llew & Uniquely Creative – Getting Crafty with a Small Budget Leaves a Big Mark

Mastering the SaaS SEO Game: Mikuláš Prokop & Kickresume’s Journey to 149% Organic Revenue Growth

Dominating the Delta 8 and Cannabinoid space: How NP Digital increased awareness, traffic, and sales for Delta 8 Resellers

Stella Rising & MaryRuth Organics: Maximizing Wellness Momentum

Best overall SEO initiative – Enterprise

CB/I helps FIrst Citizens Bank Achieve Excellence in SEO

Greenpark & Unilever – All Things Hair: Creating high-performance and engaging content at scale

Rendering a leader in digital 3D solutions. How NP Digital increased Adobe Substance 3D non-branded traffic by 494%.

How Razorfish increased Church & Dwight’s organic search market share by +129%

How Nationwide & Reprise‘s SEO Strategy Drove Brand Awareness for Car Insurance into the Fast Lane and Delivered a 1,283% ROI

Best commerce search marketing initiative – SEO

How Gen3 Marketing Achieved +357% Organic Landing Page Growth for Social Citizen”

How LOCALiQ Helped Ultimate Gaming Paradise Achieve 600% YOY Revenue Growth with SEO

Milestone Inc. Drives 64% Increase in Website Leads for Renault Américas

Victorious – A Content Makeover Drives a 2,983% ROI for Tarte Cosmetics

Victorious – The Gift That Keeps Giving: How SEO Content Helped Unboxme See a 234.43% Growth in Organic Search Traffic

Best local search marketing initiative – SEO

Amsive Digital – Transforming Trust: A Journey from Doubt to Triumph in Local SEO for American Savings Bank

HigherVisibility & HOTWORX – Fueling the Fire to Organic Growth

Ignite Visibility: New Innovation in Local Video SEO Boosts 200+ Franchisee Call Conversions 63% From Organic Search in Just 7 Months and Increases SERP Video Rich Results by 1,282!

How Infidigit Elevated Test Bookings by 266% for Orange Health Labs to Deliver A 7X healthier ROI via Local Search

Mullis & Peake and Itineris: a localised SEO strategic approach for explosive growth: a ROI of 1,335%

Best B2B search marketing initiative – SEO

Critical Mass – Nissan Business & Fleet: Helping Small Business Owners Find the Right Vehicle for the Job

Jordan Digital Marketing: How Customer-First Content Helped Ocrolus Gobble Market Share in a Crowded Field

How LOCALiQ Increased Its Conversions from Organic Search Traffic by 185% with SEO

Menerva Digital Increased Proofpoint’s B2B Sales Pipeline by +$40.7 Million Via SEO

Migration strategy for the win. How NP Digital leveraged SEO best practices to increase awareness and boost traffic for Verint.

Agency of the year – PPC

Block & Tam & La Ligne – Solving 2023’s Top PPC Challenge: Over-reliance on Automation

DAC & Bridgestone: Returning to Pre-Pandemic Performance

Rocket Agency X LIV – Leads to Leases with Data-Driven Marketing

Tombras: Connecting Data + Creativity for Business Results with Topic IQ

How Wpromote transformed REEF’s paid search strategy to embrace PMax and increase revenue by 131%

Agency of the year – SEO

Block & Tam & Oak Street Health – Bringing ecommerce and Omnichannel tactics to the health industry, to drive exponential SEO growth for a leading Medicare provider

HigherVisibility & HOTWORX – Fueling the Fire to Organic Growth

Rendering a leader in digital 3D solutions. How NP Digital increased Adobe Substance 3D non-branded traffic by 494%.

How the Stella Rising SEO Team Helped Raise the Profile of Persil® with Modern Consumers Via Organic Search

How Wpromote helped Peacock build a dynamic search strategy to win big with The Traitors

In-house team of the year – PPC

Comcast Search Team Accelerates AI-Driven Strategies That Improve Efficiencies by 15% Y/Y

ServiceMaster Brands In-House Digital Ads team focuses on the ABCs to improve performance for their franchisees.

Zenni Optical Takes PPC Management In-House: Team Drives 20% Increase in Revenue, 17% Increase in ROAS and turns around overall Business Revenue Trajectory

In-house team of the year – SEO‘s Journey from 100k to 160k Monthly SEO Traffic through Innovative A/B Testing

REA Group – High-performing SEO team keeps Australia’s market-leading property brands at the top of Google

Search Marketer of the Year

Brodie Clark

Erin Rooney Doland

Pete Newman

Stephan Stratz

Nicolas Villeneuve

Small agency of the year – PPC

Scaling New Heights: Recognizing Ace Digital Group Agency of The Year for Stellar PPC Campaign

How Adcetera Reduced CPA by 71.9% — and Saved a Multi-Location Business

Big Flare – In-House Strategies That Grow Ecommerce Stores Soars to New Heights with Bullseye Strategy In the Cockpit

How Jordan Digital Marketing drove Increased Scale and Efficiency for TrueCar through Early Beta Adoption and Multi-Phase Optimization

Small agency of the year – SEO

How Conifr Surpassed Traffic Forecasts by 950% Within 10 Months

Gordon Digital increases SV Partners key word visibility by over 23% in less than 12 months!

How Growth Marketing Sweden Accelerated swedens biggest car dealer Riddermark Bil’s Revenue with a 100% Traffic Surge

Sosemo – How content development, on-page optimization and link acquisition grew our client’s non-brand traffic by 1,077% YoY

A huge thank you to our judges

A much-deserved thank you to our awesome group of judges for the 2023 Search Engine Land Awards. Our panel of judges had the difficult assignment of selecting the best of the best from a large number of submissions. Thank you:

Nicola Agius

Holly Miller Anderson

Brett Bodofsky

Nicole Farley

Brad Geddes

Amy Hebdon

Cory Henke

Navah Hopkins

Amanda Jordan

Joseph Kerschbaum

Melissa Liu

Melissa Mackey

Mordy Oberstein

Sara Resnick

Barry Schwartz

Sara Taher

Tess Voecks

Eric Wu

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