The pros and cons of different attention metrics

29 July 2020 0

30-second summary: Much of the digital marketing world relies on attention as its core unit of value, but attention measurement metrics have always been difficult […]

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Apple, Amazon, Google and Facebook set to preview antitrust defenses before Congress

28 July 2020 0

Sure to be a marathon, the hearings could be dramatic or incredibly dull. Please visit Search Engine Land for the full article. Source: Search […]

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Google rolling out LSAs and ‘Google Screened’ to select professional services nationally

28 July 2020 0

After successful test, the program goes into general availability. Please visit Search Engine Land for the full article. Source: Search Engine Land Link: Google […]

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How are marketers improving remote team communication?

28 July 2020 0

With the pandemic forcing people to work remotely, managers and employees have had to adjust what good communication looks like to keep projects moving forward, […]

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Bing Webmaster Tools gets a new robots.txt tester

28 July 2020 0

Here is another tool you can use from Bing to see how BingBot can or cannot access your web pages. Please visit Search Engine Land […]

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Key Insights: The internet landscape, advertising arena, and holiday shopping season is already here

28 July 2020 0

30-second summary: As of April 2020, there are 4+ billion internet users with unique mobile phone users crossing 5+ billion worldwide. The tea on the […]

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How your organization can become AI powered

28 July 2020 0

30-second summary: Companies can make many mistakes in launching AI projects, including not taking the time to understand the technology at a business level, and […]

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There’s more than one way to build an influencer program

28 July 2020 0

30-second summary: The size and shape of the influencer program should stem directly from a thoughtful assessment of what your most pressing business goals are. […]

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Google’s tools now recognize “Web Story”

28 July 2020 0

As Web Stories become more popular, Google now supports labeling them as such in Google Search Console and its testing tools. Please visit Search Engine […]

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What SEOs get wrong about Google updates

28 July 2020 0

Your ranking decline is likely not due to an update and good luck trying to figure out the ranking factors impacting your site. Please visit […]

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